Ron Burgundy is San Diego's top rated newsman in the male dominated broadcasting of the 1970's, but that's all about to change when a new female employee with ambition to burn arrives in his office.

Ron Burgundy is the top-rated anchorman in San Diego in the '70s. When feminism marches into the newsroom in the form of ambitious newswoman Veronica Corningstone, Ron is willing to play along at first-as long as Veronica stays in her place, covering cat fashion shows, cooking, and other "female" interests. But when Veronica refuses to settle for being eye candy and steps behind the news desk, it's more than a battle between two perfectly coiffed anchor-persons... it's war.